While flowers pop up, bringing joy and inspiration to everyone this spring, SuperValu’s Cub® is also popping up in a new 46,000-sqaure-foot space in Minneapolis at 46th and Hiawatha Avenue, according to a recent press release.
“This store brings a great new concept to the CUB portfolio, as it will be our first store embedded into a residential complex,” said Anne Dament, Executive Vice President of Retail, Marketing, and Private Brands, under which Cub resides. “We're evolving our look and feel while showcasing new shopping innovations for a better experience for our customers. We feel this new format CUB is a perfect fit for this neighborhood.”
The new store has a spring 2019 debut date, and when the pearly gates open, the new urban grocery store will be anchoring a five-story, 148-unit apartment development by Excelsior-based Oppidan Investment Company. The unique Longfellow neighborhood customers will be enticed on their daily walks from the light rail train and their walks along Hiawatha Avenue. The store will have an even wider reach once the future multi-use path connecting Minnehaha Falls and Midtown Greenway opens up.
With both traditional and time-strapped shoppers in mind, the company is hoping to attract various consumers. Its versatile and modern design harbors a large deli area with Quick and Easy®, as well as made-to-order meal options, a popcorn shop like that of a theater, a farmers’ market-esque produce area, a boosted floral gift department, and a pharmacy.
“We're very excited to see the culmination of over a year of planning and development,” said Vice President of Oppidan Investment Company Drew Johnson. “CUB has done a great job responding to and incorporating stakeholder feedback into their store design. The finished project will be a tremendous asset to the neighborhood.”
Cub intends to create different entrances and an indoor café-style area, where customers can tap away at their keyboards in thoughtful work or unplug from the daily happenings as they relax. The space tends to a variety of lifestyles and includes a spacious outdoor seating area and bicycle parking. A walk-up window makes purchasing coffee, ice cream, and signature cookie sandwiches a breeze for on-the-go customers.
Will this new design influence other retailers to implement similar design choices to increase deli visits and boost sales? Deli Market News will keep you in the know on retail and industry developments!