SuperValu is entering a reseller agreement with Instacart to create a new professional services offering and expand its e-commerce capabilities for the 3,000 independent retail stores it supplies to. This includes bolstering turn-key services like same-day delivery and in-store pickup.
“Instacart’s success is driven by offering communities a same-day grocery delivery experience from the stores they love,” said Nilam Ganenthiran, Instacart’s Chief Business Officer. “We are proud to offer our services to SuperValu’s independent retail stores to give customers a convenient, time-saving option to get the products they have come to rely on from their beloved neighborhood brands.”
According to a press release, Instacart’s e-commerce platform requires limited capital investment, which when combined with SuperValu’s digital marketing services, will help retailers service more customers through contracted pricing, placement on Instacart.com, and marketing expertise and e-commerce support, without POS integrations or additional labor costs.
“Consumers today want the ability to shop for food and groceries anytime and anywhere,” said Tom Kraus, Vice President of Digital at SuperValu. “Instacart allows retailers to meet consumers when and where they want to buy with delivery in as little as one hour.”
SuperValu’s latest move is in-line with its grocery-focused solutions, which includes consulting, websites, mobile apps, loyalty programs, and more, that are designed to boost retailers’ sales and profitability and build digital marketing and e-commerce channels.
How will SuperValu and Instacart’s partnership fare in the face of competition, like Shipt, Target, and more? Deli Market News will continue to report as developments arise.