Is Target entering into the meal kit arena once again? The retailer previously offered quick and easy meal solutions with its private label Archer Farms brand. Archer Farms Mix & Match Meals were launched in 2014 and boasted 500 meal combinations. However, these meals are no longer available. This time around, the retail giant is launching another Archer Farms line of “easy meal offerings,” and quite frankly, the offerings sound delicious.
“We know our guests are always looking for time-saving measures, but we also know they’re not willing to compromise on quality or taste,” said Target on its website. “We heard from guests that they were looking for easily accessible, trend-forward, and globally inspired dinnertime, lunchtime, and anytime options. So, we got to work creating an expansive array of delicious new items, including ready-to-heat meats, salads, pasta, sides and soups—all priced between $2.99 and $8.99!”
With more than 100 products, such as grilled fajita chicken strips, pulled pork in original BBQ sauce, and burrata lemon zest herb ravioli, Target purportedly is offering a quick meal solution for consumers. I for one can’t wait to get my hands on the ravioli.
Is this the future of meal kits? Deli Market News will continue to report.