In March of this year, Target announced that the company would spend billions of dollars reimagining and repositioning its stores over the next three years. Included in the initiative, the company noted, it would remodel 110 stores, open 30 new small-format stores, and fully renovate another 500 stores through 2018 and 2019. And finally, the public can get its first glimpse of what that “reimagining” will look like with the recently revealed remodel in the company's home city, as seen in a video by Click On Detroit.
“We design everything with the guest in mind,” said Joe Perdew, Vice President. “We’re always thinking about the different ways a guest might want to shop on any given day. Sometimes, they only have 10 minutes and want to grab an order quickly using Order Pickup. Other times, they have 45 minutes—time to grab a coffee at Starbucks and browse the aisles. And sometimes, they want to shop online from the comfort of their couch. Our goal is to make it a great Target experience no matter which way they choose to shop.”
Take a look at the video, below:
One item worth noting is the positioning of grocery closer to the entrance of the stores. This will give ample opportunity for the retailer to put fresh food front and center, with consumers looking to grab and go.
Deli Market News will continue to respond as Target rolls out its new fresh-forward format.
