Since UNFI acquired SuperValu in July of last year, the food industry has been watching the foodservice provider closely Together, the two entities have made headline after headline, slowly divesting SuperValu’s retail assets over time. Now that the new year has arrived, UNFI has taken another step toward solidifying its combined company: introducing new branding, a new motto, and a new website—with “better food. better future” as its new motto.
“UNFI + SUPERVALU have become UNFI to transform the world of food for our associates, customers, suppliers and the families we serve every day,” said the company on its new and improved website.
The company also noted as it addressed its new look: “Our branding has evolved to reflect where we are now, and where we’re heading—to meet the more diverse needs of our customers in this ever-changing industry.”
2019 will see UNFI taking a more mission-based approach, the company said. On its new website, the company notes it seeks to “transform the world” by introducing “smarter food solutions, from fulfillment to insights and beyond, that helps entrepreneurs and major brands alike unlock their full potential and transform their businesses—for the better.”
Take a look at UNFI’s new website for yourself and learn more about the company’s full rebranding. And keep up with Deli Market News for the latest as UNFI progresses toward its goal of changing fresh food as we know it.
Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
Register online at CheeseConference.org through April 8!
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The association's Executive Director John Umhoefer comments on the state's support and outlines what he hopes will be included in the 2019-21 budget.
The company is chosen by HAWAIʻI Magazine as its Readers’ Choice Awards pick for “Best of All Islands: Coffee.”
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