Il Villaggio - Fresh Mozzarella - Made to order everyday
unearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olives
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
UNFI Reveals Rebrand, Website, and Post-Merger Strategy

UNFI Reveals Rebrand, Website, and Post-Merger Strategy


PROVIDENCE, RI
Thursday, January 10th, 2019

Since UNFI acquired SuperValu in July of last year, the food industry has been watching the foodservice provider closely Together, the two entities have made headline after headline, slowly divesting SuperValu’s retail assets over time. Now that the new year has arrived, UNFI has taken another step toward solidifying its combined company: introducing new branding, a new motto, and a new website—with “better food. better future” as its new motto.

UNFI + SUPERVALU have become UNFI to transform the world of food for our associates, customers, suppliers and the families we serve every day,” said the company on its new and improved website.

The company also noted as it addressed its new look: “Our branding has evolved to reflect where we are now, and where we’re heading—to meet the more diverse needs of our customers in this ever-changing industry.”

2019 will see UNFI taking a more mission-based approach, the company said. On its new website, the company notes it seeks to “transform the world” by introducing “smarter food solutions, from fulfillment to insights and beyond, that helps entrepreneurs and major brands alike unlock their full potential and transform their businesses—for the better.”

Take a look at UNFI’s new website for yourself and learn more about the company’s full rebranding. And keep up with Deli Market News for the latest as UNFI progresses toward its goal of changing fresh food as we know it.

UNFI
Topics:


Il Villaggio - Fresh Mozzarella - Made to order everydayunearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olivesEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


SUPERVALU is a grocery industry leader, serving customers through over 3,400 owned, licensed, franchised and affiliated stores across the country. Our roots are in supply and wholesale distribution...

UNFI is the leading independent national distributor of natural, organic and specialty foods and related products including nutritional supplements, personal care items and organic produce, in the...

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release

Marley Spoon’s Customer-Centric Approach to Grow Market Share in the U.S.

The Martha Stewart-backed company is set to offer customers far MORE choice.
View Press Release

Michel et Augustin Launches New Cookie and Packaging Redesign at Expo West

The Troublemakers of Taste is excited to unveil an exclusive U.S. packaging re-design and a new flavor at this year’s expo.
View Press Release

WCMA Applauds Governor Evers’ Support of Dairy Processing Industry in State Budget Proposal

The association's Executive Director John Umhoefer comments on the state's support and outlines what he hopes will be included in the 2019-21 budget.
View Press Release

Kauai Coffee® Selected as Best Hawaii Grown Coffee Brand

The company is chosen by HAWAIʻI Magazine as its Readers’ Choice Awards pick for “Best of All Islands: Coffee.”
View Press Release

HNINA HEMP Launches Hemp Extract Edibles Line at Expo West

The healthy chocolate, snacks, and spreads company expands its offerings with Hnina Hemp Extract versions of its four product lines.
View Press Release