Walmart isn’t playing around this year. In 2018 alone, the retailer has announced it is expanding its online grocery delivery service to 100 metro areas, as well as is adding vending machines for online orders in 700 stores all for the sake of bolstering its e-commerce presence. With Amazon continuing to loom as the e-tailer to beat in our industry, Walmart is making even more moves to ensure its online grocery service is reaching the masses, announcing it is partnering with food delivery service Postmates.
“Both Walmart and Postmates strive to make the lives of our customers easier,” said Dan Mosher, Senior Vice President, Merchant Lead, Postmates. “With our growing fleet of 160,000 couriers, we are confident that we’ll be providing Walmart customers with the ultimate convenience.”
Initially kicking off in Charlotte, North Carolina, with plans to expand to other areas in the coming year, Walmart and Postmates are combining their personal shoppers and delivery networks to bring fresh groceries to consumers doorsteps.
“Customers are busy: they are managing jobs, soccer practice, dance lessons, and social schedules; so we are on a mission to do more than keep a little extra money in their pockets,” said Mark Ibbotson, Executive Vice President, Central Operations, Walmart U.S. “With the help of Postmates, we’re making grocery shopping even easier by bringing the everyday low prices of Walmart right to the front door of customers in Charlotte with more areas to be added soon.”
According to a press release, shoppers can place their orders on Walmart’s website or app and a Postmates courier will deliver the groceries as soon as the same day for a fee of $9.95 fee on a minimum $30 order.
While Walmart is also partnered with Uber and Deliv, both Walmart and Postmates have been keeping a firm eye on Amazon and an alliance between the two could be helping more than just Walmart’s online grocery service. This week, as we reported on our sister site, Postmates is supposedly considering a merger with DoorDash as a means to compete with Amazon, Uber, and more.
Will the Walmart-Postmates-partnership help keep Amazon at bay and Postmates ahead of its competitors? Deli Market News will continue to report with the latest.