Walmart has taken even greater steps to secure online market share this week. The major retailer announced February 15 that it has acquired leading online outdoor retailer Moosejaw for $51 million.
The acquisition, closed February 13th, is part of a broader incursion into online sales for Walmart, and follows the company’s acquisition of Jet.com and several recent moves to streamline and expand online operations.
According to a Walmart press release, Moosejaw, founded in 1992 and headquartered in Madison Heights Michigan, is a leading online active outdoor retailer with a large web presence and 10 ten physical stores; the company carries more than 400 brands and employs more than 350 employees.
Moosejaw will continue to operate its site and stores as a standalone, complementary brand to Walmart’s other ecommerce sites. Moosejaw will continue to focus on outdoor apparel and accessories as the company brings its strong industry relationships and expertise to the Walmart family of companies.
Moosejaw suppliers’ products may also become available through Jet.com and Walmart’s other ecommerce sites. Our sister publication notes that the company is reportedly working on efforts to expand its online offerings to better compete with Amazon.
What affects will Walmart’s increasingly-aggressive push into online retail have on the dairy, deli, and bakery industries? Stay tuned to Deli Market News for updates.