Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
BelGioioso - Burrata & Stracciatella
Walmart Looks to Differentiate Through New Online Pricing Strategy

Walmart Looks to Differentiate Through New Online Pricing Strategy

Tuesday, November 14th, 2017

Can a new pricing strategy help Walmart differentiate itself from one of its biggest competitors? According to The Wall Street Journal, the retailer’s new move to raise online prices is effectively showing key differences between Walmart and e-commerce mega company Amazon.

Walmart Homepage

“We always work to offer the best price online relative to other sites,” a Walmart spokeswoman commented to WSJ. “It simply costs less to sell some items in stores. Customers can access those store prices online when they choose to pick up the item in store.”

Avery Sheffield, Global Portfolio Manager, BrandywineWalmart’s new strategy entails a notable increase in price for items purchased online, with hopes to drive more in-store traffic, the source reports, citing unnamed people familiar with the matter. Avery Sheffield, Brandywine Global Portfolio Manager, told CNBC that the strategy could help the retailer stop losing money on sales that weren't profitable in the first place.

When shopping online, Walmart displays both in-store and online prices for some of its items, giving customers the option to shop online and pick up in-store with the less expensive price instead of getting the item delivered. Sheffield noted that this “online sticker shock” could work to actually help incentivize visiting Walmart's physical locations when customers do go into stores and see how much cheaper prices are.

Liz Dunn, Founder & CEO, Pro4ma"I think Amazon will continue to take market share because they are kind of playing by their own rules and I think that digital will continue to take market share from stores,” Pro4ma Founder and CEO Liz Dunn told CNBC on Closing Bell noting that Amazon is now focused on topline growth, whole Walmart still needs to make a profit. “Amazon will get an outsize portion of that share.”

In the face of steeper-than-ever retail competition, will this translate into a new avenue of profit for Walmart? Deli Market News will keep you in the loop.


Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperatureBelGioioso - Burrata & Stracciatella

Have a new product, press release or story idea?

Let us know

In This Story

We’re proud to serve customers in more than 25 countries worldwide and are committed to helping people save money so they can live a better life.

American Butter Institute Urges FDA to Address Mislabeled “Butter” Products

The company urges the USDA to take prompt enforcement action against seven “butter” substitutes that allegedly violate the agency’s food labeling requirements.
View Press Release

Harvest A Great Time This Fall With These Hampton Farms Recipes On Your Table

The company partners with and supports local farms to seed and harvest all its peanuts.
View Press Release

Beetology Introduces New Beverages

The company launches cold-pressed, simple, nutrition-packed wellness juices made from nature's superfood—beets.
View Press Release

The Spice Lab is Now USDA NOP Organic Certified

The USDA Organic seal assures consumers that products are 95% or more certified organic.
View Press Release

Valio Unveils On-Trend Food Innovations and Ingredients Solutions at SIAL Paris

The company plans to showcase its latest food innovations and tailor-made ingredients solutions at the upcoming show.
View Press Release

Charlotte-Based Hissho Sushi Makes N.C. Mid-Market Fast 40 List

This year marks 20 years since Hissho Sushi was founded in Charlotte, NC.
View Press Release

Anheuser-Busch Inbev & DS Smith Plastics Named 2018 Excellence in Reusable Packaging Award Winners

RPA announces two winners in the 2018 Excellence in Reusable Packaging award program.
View Press Release

It's Pumpkin Spice Season!

Litehouse debuts a fresh look for its line of deliciously indulgent caramel dips and a limited-edition flavor: Pumpkin Spice Caramel.
View Press Release

Time to Step Up Your Fall Menu Plan; Pereg Natural Foods Gets You Started

Suffering from pumpkin spice fatigue? Here are 14 savory reasons why you still need pumpkin spice in your life.
View Press Release

New Snack Bars Take the Tahini Craze to Healthy Delicious Heights

Absolutely Gluten Free introduces TahiniBAR, the energy bar made from sesame seeds, in three exciting flavors.
View Press Release