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Walmart Names New U.S. Chief Customer Officer and Chief Marketing Officer

Walmart Names New U.S. Chief Customer Officer and Chief Marketing Officer

Tuesday, July 3rd, 2018

Walmart has revealed that two new women will be entering its executive pool this summer, as  Janey Whiteside and Barbara Messing fill its newly created Chief Customer Officer role and its Chief Marketing Officer role, respectively.

Janey Whiteside, Chief Customer Officer, Walmart“I’m so excited to be joining Walmart and its awesome, talented team,” Whiteside posted on LinkedIn. “Retail is going through immense changeand it’s an incredible time in the industry. If there is anything I have learned in my more than 20 years with American Express it’s that creating an end-to-end experience for customers is paramount. This new role is a step change for Walmart and it reflects the company’s passion for keeping the customer at the center of everything it does. As (Walmart U.S. CEO) Greg Foran and (E-Commerce CEO) Marc Lore put it, ‘we know when we put customers first, we win.’”

In their new positions, Janey Whiteside and Barbara Messing will play a critical role in bolstering Walmart's customer experience

As detailed in an internal memo shared by CEO Greg Foran and U.S. E-Commerce CEO Marc Lore, Whiteside will begin her work with Walmart on August 1st and be based in Hoboken, NJ, site of Walmart's unit. Prior to having spent the past two decades at American Express, Whiteside was most recently Executive Vice President and General Manager of Global Premium Products and Benefits after holding many other positions of increasing responsibility in marketing, business development, and other departments, according to a report by AdAge.

Barbara Messing, Chief Marketing Officer, WalmartMessing will join Whiteside at Walmart as CMO in mid-August, the source continued. In her current role as CMO of TripAdvisor, Messing helped lead her team to transition the company from a media-only site into a trip-booking e-commerce player. Messing will lead marketing for both Walmart stores and its e-commerce operations out of the company's Bentonville, AR, headquarters.

Within the memo, Foran and Lore noted that Whiteside will “play a critical role looking after our brand and thinking through the customer journey—from acquiring new customers to their shopping experience and resolving any issues they may have.”

Will Whiteside and Messing help shape Walmart's consumer-focused programs going forward? Deli Market News will continue to report.