While Walmart is known for its giant brick-and-mortar presence, the retailer is trying on a new format with its Sam’s Club banner. In doing so, Walmart is hoping to focus on convenience and products from the local community.
Set to open in Dallas this fall, the new 32,000-square-foot format (a quarter of the size of a regular Sam’s Club) will whittle down Sam’s Club’s usual product offerings from 6,000 items to 1,000-2,000 items, as a means to emphasize its relationship to the community.
“Beyond the convenience and the smaller size, the other key difference will be the assortment of items we offer. This site will carry a limited number of items focused on the community,” Jamie Iannone, CEO of SamsClub.com, wrote in a blog post. “We’ll lean heavily into grocery and fresh food items such as grab-and-go meals, the consumable items members buy most frequently, and services like fast, same-day Club Pickup and delivery options that will help busy families.”
The new store format will also be a hub for testing Walmart’s latest technology, like self-service returns, digital price tags, and Scan & Go.
“This will be smaller than a typical club—which is perfect for testing innovations in a live shopping environment. You can expect to see a new level of convenience at this facility, and the technologies we use will continue to evolve,” Iannone continued.
Will Walmart see success in its new Sam’s Club format and resize other stores? Deli Market News will continue to report.