Walmart is hoping to make both empty refrigerators and missed deliveries a thing of the past with its latest initiative. The retailer announced it will begin pilot programs of a new service that will allow for delivery people to enter your home and place your groceries inside your refrigerator. The service will be offered in partnership with August Home, a smart-lock company that allows for keyless home entry.
“We’re excited to be running this test in Silicon Valley with a small group of August Home customers, all of whom have opted-in to participate in testing this new concept. And we want to do more in the future by delivering groceries and other orders in whatever location works best for our customers–inside the house for some and in the fridge/freezer in the garage for others,” noted Sloan Eddleston, VP, Walmart e-commerce Strategy & Business Operations, in a company blog post. “The possibilities are endless, and we look forward to exploring how we can further serve our customers’ needs.”
For the company’s first series of tests in Silicon Valley, the service will work as follows, according to the company:
“These tests are a natural evolution of what Walmart is all about–an obsession in saving our customers not just money but also time, making our customers’ lives easier in the process,” Eddleston went said. “What might seem novel today could be the standard tomorrow. This may not be for everyone–and certainly not right away–but we want to offer customers the opportunity to participate in tests today and help us shape what commerce will look like in the future.”
Will other retail companies follow suit, with similar full-service delivery options, as grocers work to gain and retain a competitive edge? Deli Market News will continue to report.