Beemster makes it better
Eiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature
Walmart's Jet.com to Launch Own Grocery Line

Walmart's Jet.com to Launch Own Grocery Line


BENTONVILLE, AR
Friday, September 29th, 2017

Walmart continues to make moves in grocery, bolstering its online portfolio through cyber subsidiary Jet.com.

According to the New York Post, Jet.com, the online brand Walmart acquired last year for $3 billion, is reportedly prepping a new grocery line to launch with more than 60 food and household items under its first private label.

Jet.com

This is Walmart’s second food pilot news this week. Terra’s Kitchen CEO Michael McDevitt revealed that the retailer is currently exploring ways to break into the meal kit segment as soon as December, leaping into the increasingly-competitive and potentially-lucrative market alongside Albertsons and Amazon.

Burt Flickinger, Managing Director, Strategic Resource GroupRetail consultant Burt Flickinger, who the Post noted is familiar with Jet.com’s plans, said its private label merchandise “will be better quality than many of the national name brands.”

The pilot will reportedly be tested through Jet.com for its first year—after which time, products may be sold on Walmart.com. A source familiar with the plan said the items could then move into Walmart’s brick and mortar stores.

Steve Johnson, Foodservice Solutions“Walmart is where consumers go to buy branded products for less, but everyone is getting into private label now and Walmart has to elevate its offerings,” Steve Johnson, of Foodservice Solutions, told the source.

“The branded vendors are privately telling us that they are relieved about the Jet.com division becoming a big private label seller,” said Flickinger. “They see Jet.com as the best opportunity to slow Amazon’s march towards making unreasonable demands in its procurement.”

Jet.com

How impactful will the new private label be for Walmart, and does its introduction signify a sea change for a company typically associated with branded goods? Deli Market News will continue to report.

WalmartJet.com
Topics:


Beemster makes it betterEiffel Tower - A creamy cow’s milk delight, featuring a chalky white rind and a cream-colored, buttery, soft interior that oozes when at the peak of ripeness and temperature

Have a new product, press release or story idea?

Let us know

In This Story


We’re proud to serve customers in more than 25 countries worldwide and are committed to helping people save money so they can live a better life.

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release

WCMA Launches Workforce Committee to Address Labor Challenges

The Association's Inaugural Meeting is set for October 23 in Monroe, Wisconsin.
View Press Release

Chris Greer Named Continuous Improvement Manager for Master-Bilt

As Continuous Improvement Manager, Greer will drive operational excellence initiatives and be responsible for developing consistent improvement in the manufacturing operation at Master-Bilt.
View Press Release

The Big Chocolate Show

From cacao bean to confection, chocolate takes center stage in New York City.
View Press Release