Wegmans Cuts Prices for Popular Items

For the first time in almost two years, Wegmans is lowering prices on a slew of popular offerings. The retailer has reportedly cut prices on a variety of items—including store-brand dairy, produce, grocery, and frozen-food.

The Buffalo News noted that the latest round of cuts—the first for Wegmans since 2016—will include more than 100 products representing more than 500 varieties of offerings. And the Rochester-based Democrat & Chronicle reported on a smattering of effected items, including the following:

• 22 varieties of Wegmans cereal, 11 to 18 oz sizes, two for $3
• 24 varieties of Wegmans bottled salad dressing, 16 oz size, for $1.29
• 5-pound bags of russet potatoes for $2.99
• A pound of tomatoes on the vine, for $1.99
• 12 varieties of Wegmans frozen pizza, 18 to 32 oz sizes, for $2.99

“For the most part, we have been able to keep prices at the same level since they were lowered in 2016; some of the prices have actually gone down. A couple have gone up,” said Jo Natale, Director of Media Relations, according to The Buffalo News.

Will the much-beloved Wegmans continue to lower prices as discount grocers like Lidl and Aldi continue to gain ground in the U.S. market? Deli Market News will continue to report with more important retail news.