Whole Foods is looking to up its artisanal game to further engage consumers with delectable offerings. This time, the retailer has announced a strategic expansion to its current partnership with baking company Zak the Baker.
"Zak the Baker’s freshly baked products have become such a hot commodity for locals, the city’s top eateries, and our shoppers,” said Robert Whittaker, Whole Foods' Regional Bakery Coordinator, according to the South Florida Business Journal. "It’s important for us to partner with individuals who care about the progress of local businesses as much as we do. We admire Zak’s craftsmanship and appreciate his detail to artisan goods. We couldn’t be happier to move forward with this partnership."
Under the expansion, Whole Foods will offer more of the bakery’s artisanal products in its South Florida locations in Broward, Miami-Dade, and Palm Beach counties. The new items will include the following:
The expansion will span 13 different locations, as Whole Foods looks to further tap in on consumer demand through the offering of local brands.
"Our partnership with Whole Foods Market is a beautiful example of a large national retailer and a small local craftsman coming together to bring out the best in each other," said Zak Stern, Owner of Zak the Baker. "We provide fresh baked bread every morning to all the Whole Foods Market stores in South Florida, where they provide the highest-quality standards for a retail outlet. This collaboration allows us to stay focused on the craft."
Zak the Baker recently relocated and expanded its space of operations to further its portfolio in the buy-side sector.
As Whole Foods looks to up its artisanal offerings, keep up with Deli Market News for the latest in retail trends.