BelGioioso Cheese - Fresh Mozzarella
Aged Cheddar Cheese
Venus Wafers - The Original Mariner Biscut Company - Made simple - Made right
Aged 100 Days, Handcrafted, Leaderboard Ad
RLB Food Distributors Rebrands as FreshPro Food Distributors

RLB Food Distributors Rebrands as FreshPro Food Distributors


WEST CALDWELL, NJ
Tuesday, November 3rd, 2015

East coast perishable foods distributor RLB is introducing a brand new name and look as it ramps up momentum heading into 2016.

Under the name FreshPro Food Distributors, the company has unified its deli/cheese/chilled-food, produce, fresh-cut processing, organic, and floral divisions.

FreshPro Food Distributors

The name “FreshPro” is derived from its processing division, which held that moniker since the early 90s. It comes with a new logo and slogan – ‘Your Solution For Perishables’ – that incorporates many of the words and symbols the company said it is known for: Customer-centric; Solution-driven; More than a Produce Company, according to a press release.

Floyd Avillo, President and COO, FreshPro Food Distributors“This has been a three-year undertaking of consulting with our customers and suppliers, as well as searching within our organization, to find a new name that would more clearly describe our capabilities,” President and COO Floyd Avillo said in a press release. “We realized that the two most important strengths of our company are our ability to deliver ‘FRESH’, high-quality perishable items, and our ‘PRO-fessionalism,’ exemplified by the hard-work ethics of each of our dedicated employees.”

Pat Mele, Executive Vice President and CFO, said that the company looks forward to this new era in its history.

“There is a lot of positive momentum here, and our new name reflects that,” he said.

FreshPro has recently acquired a new building in Fairfield, NJ to accommodate more SKU’s, as well as additional trucks to reach customers faster and further away.

As its client base begins to change, FreshPro is confident that it can provide fresh alternatives for retail and foodservice outlets. 

FreshPro Food Distributors


BelGioioso Cheese - Fresh MozzarellaAged Cheddar CheeseVenus Wafers - The Original Mariner Biscut Company - Made simple - Made rightAged 100 Days, Handcrafted, Leaderboard Ad

Have a new product, press release or story idea?

Let us know

In This Story


Our mission is to provide you with the consistency of variety, taste and freshness your most discerning customers require. ...

Good Food Media Network Releases 2018 Good Food Restaurants™ List

The company releases its annual rating and economic report offering insight into the purchasing practices of chefs and restaurants and their commitment to sustainable sourcing.
View Press Release

Charlotte-Based Hissho Sushi Debuts at Bank of America Stadium for Carolina Panthers’ 2018-2019 Season

The company provides visitors and Panthers fans sophisticated, fresh options like the California Roll, Spicy Tuna Roll, and Crispy Crab Roll.
View Press Release

P3 Named Official Protein Snack of UFC®

UFC® announced a new marketing partnership with Oscar Mayer®.
View Press Release

New Tuscanini Parchment Crackers Bring the Sun-Kissed Taste of Italy to America's Table

Three handmade varieties deliver a sophisticated touch to meals and light snacks.
View Press Release