It’s 2019 and the Rosé train shows no sign of slowing down. As consumers clamor for “Rosé all day,” it can be hard to stand out from those companies dipping their toes in the Rosé pool. With so many Rosé varieties and related products (rosé gummi bears, anyone?), how do you stand apart from so much white noise? Drew Whited from Big Beverage Brands explained to me why its Rosé Bubbles product is unique in the marketplace, and how essential social media is to brand awareness.
“Rosé Bubbles was created out of our love for quality and convenient products,” Drew said. “We felt that the Rosé category needed a convenient and low alcohol by volume (abv) offering to adhere to Rosé lovers who want to enjoy their favorite pink drink at the beach, pool, tailgate, or on-the-go. The wine spritzer is a worldwide favorite, and we saw the opportunity to borrow the concept for our Rosé Spritz innovation.”
Rosé Bubbles is a seltzer style beverage made with only real California Rosé, sparkling water, and natural fruit flavors— that’s it! Each can is only 95 calories with 5 grams of sugar, 5 percent abv, and comes in four flavors—strawberry, watermelon, orange, and pineapple. At a time when canned wine and cocktails are trending hard, Drew explained why Rosé Bubbles is such a unique product on the market.
“The Rosé Spritz hasn’t been done yet in slim RTD cans with a full suite of flavors. There is other canned Rosé, canned wine, and one-off spritzes on the market—but nobody has done a full line of Rosé-based spritzers with four flavors and only five percent abv,” said Drew.
The social media presence is strong with this one, as when I saw and sampled Rosé Bubbles at the Winter Fancy Food Show, the first thing I noticed was how profoundly Instagramable the brand is. With a product and packaging that are seemingly made for social media (@drinkrosebubbles), marketing strategy has been at the forefront for the brand. By reimagining a classic wine spritzer into something much cooler and on-trend, the company has pioneered a unique “Rosé Spritz” category, which is a major component of all its marketing. The brand will be promoting the beverage’s simple ingredients and all natural, non-GMO, and gluten-free qualities as a way to entice consumers looking for more natural and low calorie drink options.
While the brand is currently available online and in retail locations, bars, and restaurants throughout Illinois and Nevada, starting in March 2019 the brand will be available in 15 states with all four flavors available in locations such as Whole Foods, Cost Plus World Market, and Kroger.
As a firm believer in year-round Rosé drinking, any growth in this category excites me, and the thought of a natural, low-cal, light option gets me even more pumped. This spring, shoppers (myself included) can expect to see four fresh flavors of Rosé Bubbles—a drink option that is as satisfying as it is unique.
If you’re feeling Rosé all the way, keep reading Deli Market News for more updates on the latest and greatest in specialty beverages, meats, cheese, and more.