unearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olives
IDDBA - Growing the Future - Orlando, FL - June 2 - 4 2019
Rustic Bakery's Scott Frank Discusses Program Expansions

Rustic Bakery's Scott Frank Discusses Program Expansions


NOVATO, CA
Friday, February 15th, 2019

I’m only slightly exaggerating when I say I could eat an entire box—or four—of Rustic Bakery’s Olive Oil and Sea Salt Flatbread Crackers. So it was my utter delight to speak to Scott Frank, Vice President of Sales, to learn more about the company’s upcoming programs and how Rustic Bakery stands apart from its competitors.

Rustic Bakery's Artisan Crisps and shortbread cookie lines have had a redesign of packaging and recipes in the last year

“We are focusing on growing our Artisan Crisps line, as well as our shortbread cookie line, which includes 4 oz retail boxes and our single-serve cookies,” Scott said. “Both have had a redesign of packaging and recipes in the last year.”

A shortbread cookie line, you say? Featuring options like Pecan, Vanilla Bean, and Cacao Nib, it may be impossible for me—and fellow consumers—not to gobble them all up in one sitting. Luckily for us, that single-serve option is perfect for those who struggle with eating only one cookie at a time.

Rustic Bakery's shortbread cookie line features options like Pecan, Vanilla Bean, and Cacao Nib

With a variety of products at its back, Rustic Bakery is a standout in the grocery aisle and gives consumers more than enough reasons to start snacking, but Scott shared one more with me.

“We are the only sourdough flatbread/cracker on the market that is also organic and Non-GMO Verified,” he told me.

In addition to promoting its shortbread line, Scott teased that Rustic Bakery will also be launching a new snack-pack line-up this year, a new summer line of cookies, and a new flavor for the classic flatbreads.

Deli Market News will continue to update you with the latest from Rustic Bakery, so stay tuned!

Rustic Bakery


unearthed - Olives with Chili - Great Balls of Fire - If you love chili, you'll love these olivesIDDBA - Growing the Future - Orlando, FL - June 2 - 4 2019

Have a new product, press release or story idea?

Let us know

In This Story


Delicious, organic, fine food & baked goods. Made from scratch fresh daily.

Cheese Industry Conference 2019 Seminars Focus on Export Trends, Market Strategies

Grow your business in markets abroad with the help of expert insights on trends and winning sales strategies from 2019 Cheese Industry Conference (CIC) presenters.
View Press Release

WCMA Supports Dairy Industry’s Future Leaders with Scholarships Worth $15,000

Each year, the association shows its support for the dairy industry’s next generation of leaders by announcing the names of this year's recipients.
View Press Release

Eggland’s Best and Life Time Challenge Families to “Plus It Up”

Eggland’s Best (EB), the #1 branded egg in the U.S., is teaming up with the Life Time 60daySM program to encourage families to “plus it up” when it comes to their overall nutrition and wellness.
View Press Release

WCMA Recognizes Contest Leaders with Awards

On Wednesday, March 6, the Wisconsin Cheese Makers Association, host of the 2019 U.S. Championship Cheese Contest, honored Steve Krause, John Jaeggi, and John Umhoefer for their work to support and grow the contest.
View Press Release

WCMA Announces Ideas Showcase Line-Up at 2019 Cheese Industry Conference

Register online at CheeseConference.org through April 8!
View Press Release

Marley Spoon’s Customer-Centric Approach to Grow Market Share in the U.S.

The Martha Stewart-backed company is set to offer customers far MORE choice.
View Press Release

Michel et Augustin Launches New Cookie and Packaging Redesign at Expo West

The Troublemakers of Taste is excited to unveil an exclusive U.S. packaging re-design and a new flavor at this year’s expo.
View Press Release