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Rustic Bakery's Scott Frank Discusses Program Expansions

Rustic Bakery's Scott Frank Discusses Program Expansions


NOVATO, CA
Friday, February 15th, 2019

I’m only slightly exaggerating when I say I could eat an entire box—or four—of Rustic Bakery’s Olive Oil and Sea Salt Flatbread Crackers. So it was my utter delight to speak to Scott Frank, Vice President of Sales, to learn more about the company’s upcoming programs and how Rustic Bakery stands apart from its competitors.

Rustic Bakery's Artisan Crisps and shortbread cookie lines have had a redesign of packaging and recipes in the last year

“We are focusing on growing our Artisan Crisps line, as well as our shortbread cookie line, which includes 4 oz retail boxes and our single-serve cookies,” Scott said. “Both have had a redesign of packaging and recipes in the last year.”

A shortbread cookie line, you say? Featuring options like Pecan, Vanilla Bean, and Cacao Nib, it may be impossible for me—and fellow consumers—not to gobble them all up in one sitting. Luckily for us, that single-serve option is perfect for those who struggle with eating only one cookie at a time.

Rustic Bakery's shortbread cookie line features options like Pecan, Vanilla Bean, and Cacao Nib

With a variety of products at its back, Rustic Bakery is a standout in the grocery aisle and gives consumers more than enough reasons to start snacking, but Scott shared one more with me.

“We are the only sourdough flatbread/cracker on the market that is also organic and Non-GMO Verified,” he told me.

In addition to promoting its shortbread line, Scott teased that Rustic Bakery will also be launching a new snack-pack line-up this year, a new summer line of cookies, and a new flavor for the classic flatbreads.

Deli Market News will continue to update you with the latest from Rustic Bakery, so stay tuned!

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