Actual Veggies might not sound like it’s related to burgers, but it’s the veggie-only burger that has alerted a loyal fanbase. In order to continue its growth, the company announced that it has closed a $2.3 million round of funding from Electric Feel Ventures, the venture arm of Post Malone's management team. Combined with its previous funding round from Big Idea Ventures and angel contributions, Actual Veggies has secured $2.8 million in funding to date.
“Since we launched the company, it’s been an incredible whirlwind and despite the challenges of 2020, we made it a reality,” said Hailey Swartz, Co-Founder, and Co-Chief Executive Officer of Actual Veggies. “The growth we have seen over the past few months far exceeded our expectations as we expanded nationally with partners including Sprouts Farmers Market, HungryRoot, Imperfect Foods, Sunbasket, QVC, and FreshDirect. We are humbled by our new partners’ shared excitement and look forward to building off our success to further scale Actual Veggies.”
According to a press release, the company will use the new capital to expand its product assortment, invest in new equipment to streamline production, and boost brand awareness through increased marketing efforts.
"Electric Feel sits at the epicenter of development across music, brands, and culture. We are dedicated to elevating authentic individuals and brands," said Austin Rosen, Electric Feel Ventures Founder. "It goes without saying, in the entertainment business what you see isn’t always real, and let's be honest, it isn't much different in the food space. But Actual Veggies is real—real food, real flavor, really good! We are excited to back Actual Veggies and the team behind this exciting new brand."
Currently, Actual Veggies offers four different SKUs and is already working to expand offerings, including seasonal, limited-edition products, and more.
Unlike other plant-based burgers in the market, Actual Veggies burgers are not trying to replicate the taste of meat, they're letting the natural flavors and nutritional value of real, actual vegetables and legumes speak for themselves.
“We initially invested in Actual Veggies because we knew they had a great concept that would fill a significant gap consumers and retailers were looking for—a plant-based burger that not only tastes great but is actually clean and healthy,” said Andrew D. Ive, Founder of Big Idea Ventures. “In just under a year, Actual Veggies has delivered tremendous growth with its clean, healthy, and fresh veggie burgers that fill the void. Actual Veggies is in a whole new category of its own.”
As plant-based continues to hold its own, Deli Market News will report on the latest happening in the sector.
