It was recently revealed that Alexian Pate rebranded its entire lineup with a fresh new look. We had the chance to get up close and personal with the new packaging, hearing exclusive details from President Alexandra Groezinger.
“We are for the very first time revealing our new look. We rebranded everything including our logo and all of our slice card packaging. The goal for the refresh is really to make sure everything looks fresh and pops off the shelf,” she began telling us.
With all-natural products, Alexandra explained that Alexian is one of the only major pate brands on the market that produces a fully natural line.
“They are free from anything artificial, no preservatives, no additives, no colors,” she continued. “We have two duck mousse pates, we have our duck liver mousse and cognac, and our truffle mousse. If you prefer a country-style pate, we have a really great pheasant and rosemary; it's made with pork and duck port wine and a little bit of rosemary and pecans. And we also have a vegetable pate, it's a nice blend of cauliflower, carrot, spinach, and broccoli. I can eat a whole slice of this in one sitting and not feel bad about it.”
For more on the rebrand, check out the video above. And keep following along with us at Deli Market News.
