Amazon is once again evolving its grocery concept, this time cutting one of its well-known innovations. The retail giant announced that it will be removing its Just Walk Out technology from its Amazon Fresh stores as it continues to revamp.
The innovative technology enables shoppers to pay for their products without standing in line and send a receipt afterward. According to ABC News, Amazon will replace Just Walk Out with smart carts that allow consumers to skip checkout and see their spending in real-time.
This change was inspired by consumer feedback, which indicated that shoppers enjoyed skipping the line, but also wanted to see their receipts and savings as they added to their baskets.
Currently, Amazon operates dozens of its Amazon Fresh grocery stores throughout the United States, the majority of which are located in California, Illinois, Virginia, and its home state of Washington. The company also operates cashier-free convenience stores under the Amazon Go brand.
Just Walk Out technology will continue to be offered in Amazon Go stores and some smaller Amazon Fresh stores in the United Kingdom. It will also continue to be offered to third-party retailers.
Keep reading Deli Market News to see the retailer’s next steps.
