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Associated Wholesale Grocers Revamps Private Label Ice Cream Portfolio; Tye Anthony and Brady Manning Comment

Associated Wholesale Grocers Revamps Private Label Ice Cream Portfolio; Tye Anthony and Brady Manning Comment


KANSAS CITY, KS
Thursday, May 23rd, 2024

New flavors have officially arrived! AWG Brands, the private label brands of Associated Wholesale Grocers (AWG), just announced its new ice cream offerings in multiple flavors and sizes. With analytics from the company’s proprietary AWG Partner Gateway data-sharing platform, AWG redeveloped its AWG Brands ice cream portfolio.

Tye Anthony, Chief Merchandising and Marketing Officer, Associated Wholesale Grocers“Year-over-year private brands' ice cream growth is outperforming the total category. With this in mind, the AWG teams focused on bringing the right mix of ice cream offerings to member retailers so they can service the wide range of customers shopping in this category,” said Tye Anthony, Chief Merchandising and Marketing Officer.

AWG’s category review research showed 50 percent of consumers will continue to treat themselves even with inflation, proving indulgence remains at the forefront of consumer’s minds. The findings have led the company to introduce an elevated ice cream line that will feature 12 rich flavors.

Brady Manning, Director of Category Management, Associated Wholesale Grocers“Indulgence is driving innovation,” said Brady Manning, Director of Category Management. “Unique flavors with elevated quality will differentiate these products in member retailers’ stores and build loyalty among shoppers.”

According to a press release, AWG Brands also refined its Always Save® and Best Choice® ice cream lines. Always Save, the opening price point brand that recently celebrated its 40th anniversary, offers ice cream squares and pails featuring key basic flavors. Its cost considerate formulas can help AWG member retailers compete better and provide everyday low-cost options for their consumers. Best Choice pails and 48-ounce containers underwent reformulation and flavor rationalization to better align to the national brand equivalent and best-in-tier offerings.

AWG Brands, the private label brands of Associated Wholesale Grocers (AWG), just announced its new ice cream offerings in multiple flavors and sizes

The company will ensure its Best Choice offerings match the national brand equivalent by offering 17 ice cream novelty SKUs. Ice cream novelties continue to drive growth and account for almost half of total ice cream sales.

With these yummy new flavors from AWG on the shelf, shoppers will surely have something to celebrate.

AWG Brands
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