While charcuterie boards are a year-round occasion, I think we can all agree that the holidays inspire an extra panache, classiness, and magic unusual for the more ordinary months. With this in mind, Backyard Brine is lending a hand to retailers steering their shoppers toward all the necessary accoutrements to add to a perfect holiday charcuterie board with some pickle products that pack serious panache, class, and magic.
I chatted with Randy and Cori Anne Kopke, the husband and wife team behind Backyard Brine, to uncover all that the specialty food company has to offer this holiday season and beyond.
“This holiday season, we are launching our new line of condiments and barbecue sauces. These new additions will be joining a few of our holiday items, like our Holiday Thyme and Pumpernickel Ry-Ry, which will be available in all of Whole Foods Market’s Northeast stores. Holiday Thyme in particular is the perfect addition to any charcuterie board with its rosemary and thyme-infused flavor,” Cori Anne shared with me.
The latest products to join Backyard Brine’s offerings list join an already expansive all-natural lineup that is made with local ingredients whenever possible during the growing season and via unique recipes not found anywhere else. The company first bore legs in 2013 in Randy and Cori Anne’s kitchen, where they whipped up family recipes from produce in their backyard garden.
“Our first order was 100 jars of pickles for favors for Cori’s brother’s wedding. We came up with names such as ‘Dill Death Do Us Part,’ ‘We Go Together Like Bread & Butter,’ and ‘Relish the Moment,’” Randy recalled. “The pickles were a hit and Backyard Brine was born. Since then, we built our own manufacturing facility and have expanded from a small, local farmers market company to a growing regional brand. We source from local farms in the growing season and enjoy collaborating with local chefs and restaurants.”
Backyard Brine’s expansion has also included broadening the scope of its foodservice line, which is now distributed to a host of restaurants, including Nassau Coliseum.
Because it’s the season of giving, Cori Anne also revealed that 10 percent of the sales from Backyard Brine’s holiday products will be donated to alleviate poverty in the U.S. and around the globe, as part of its partnership with Whole Foods and the Whole Planet Foundation. For retailers looking to add more value on their shelves, this extra incentive to encourage shoppers to get Backyard Brine’s products into their grocery carts could be a key merchandising point.
“In addition, a portion of the sales from our ‘Everything’ flavor pickles is donated to our ‘Kindness is Everything’ campaign, inspired by our beautiful niece Addison who was born with Moebius Syndrome,” Cori Anne explained. “The funds are used to support Moebius Syndrome Awareness Day by sharing the inspiring, courageous story of our superstar niece and her loving family.”
If retailers are looking for a reason to stock up on Backyard Brine’s products before the holiday rush hits, I’d say Randy and Cori Anne just gave plenty!
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