Ready to help your shoppers unlock a world of flavor? Barilla® is inspiring consumers to embrace their creativity in the kitchen, introducing three bold new varieties to its line of Pesto sauces.
"This Barilla expansion meets consumers' growing appetite for genuine Italian flavor with a range that offers creamy, spicy, and sweet notes to satisfy diverse preferences," said Matt Michaels, Pesto Brand Manager. "With iconic Mediterranean flavor profiles, we believe these Pesto sauces will not only inspire new culinary creations but also bring people together around delicious meals, becoming a cherished staple in kitchens across the country."
Complementing Barilla's Pesto portfolio, which already includes beloved varieties like Rustic Basil and Creamy Genovese, the new flavors include:
As a press release noted, each variety offers a burst of authentic Italian taste that complements a diverse array of dishes, from al dente pasta and paninis to crostini, pizza, poultry, seafood, and beyond.
The three new SKUs will be available first exclusively at Kroger beginning this month, with wider distribution at major retailers rolling out in 2025. More information on the launch can be found here.
As more exciting product launches come to light, Deli Market News will be here to share the latest.
