Some new strategies are kicking into motion as Better Brands recently announced an additional boost to its funds. Three months after its initial launch, the food tech startup closed an additional $2.5 million funding round led by Alexis Ohanian’s Seven Seven Six.
“I’ve struggled with diet my entire life, constantly oscillating between feeling either guilty or deprived,” Aimee Yang, the Founder and Chief Executive Officer of Better Brand, stated, explaining how she founded the consumer food tech company to address her own personal pain points around diet and healthy eating. “I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences. Better Brand is now making that world a reality.”
The company broke records earlier this year when its Founder Yang became one of the first sole female founders to raise over $1 million in a venture-led pre-seed round across food tech, consumer, and food and beverage industries, noted the release. Better Brand plans to apply its proprietary processes and Grain-Changing Technology™ across various product categories to completely overhaul the existing consumer relationship with food.
“That starts with tackling refined carbs—a $10+ trillion industry causing overarching negative impacts on human health, both physical and mental,” added Yang. “We’re excited to continue pioneering innovation in this space and grateful to have an incredible team of partners on board to help drive our mission forward.”
Additional funds will be used to further research and development, accelerate hiring, and prepare the company for large-scale retail distribution. As the company scales, Better aims to use its breakthroughs in the food space to inspire and empower a world free of unnecessary barriers and limitations in all regards.
“Better Brand is revolutionizing the foods we love by making major advancements in food tech—starting with refined carbs by creating healthy and delicious alternatives,” said Alexis Ohanian, Founder of Seven Seven Six. “With the exponential growth we’ve seen in the plant-based sector, there's clear demand for alternatives to foods considered unhealthy and unsustainable. I’m excited to back Better Brand and work with Aimee to bring her vision to the world.”
Seven Seven Six was joined by a number of prominent tech players including Soma Capital, VERSO Capital, Cruise founder Kyle Vogt, and actor Patrick Schwartzenneger, bringing the total amount raised by the company this year to over $4 million.
According to the release, Better Brand is focused on modified enzyme technology, which enabled the creation of its first marquee product, The Better Bagel. The Better Bagel has completely redefined the traditionally carb-heavy food by reducing the carbohydrate content from that of a traditional bagel into the carb equivalent of two banana slices while boasting an impressive 24g of protein.
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