When I think of chocolate bars, my mind doesn’t often associate them with a health-conscious snack. betterland foods™ is hoping to change that perception after launching its newest WOO™ flavor in Creamy Nougat.
"think! revolutionized the protein bar industry," said Lizanne Falsetto, Founder and Former Chief Executive Officer of think! "Now, betterland foods is transforming the snacking experience for health-conscious consumers, with 2x the protein, ⅓ the sugar, and no tradeoffs on nutrition or taste. We're upgrading traditional layered chocolate bars like Milky Way and Snickers, whose formulations haven't changed in 50+ years."
Creamy Nougat is the second SKU to launch under the layered chocolate bar line and features silky-smooth caramel and cow-free nougat in a rich Fair Trade chocolate. All of betterland's chocolate is certified Fair Trade via Fair Trade America.
WOO's fluffy nougat is made possible using Perfect Day®'s animal-free whey protein, a press release explained. Perfect Day's proteins are made using a unique process called precision fermentation.
"This WOO line expansion is an exciting step in our partnership with betterland and bringing our kinder, greener impact to life. Lizanne and her team's momentum in bringing no-compromise products to consumers exemplifies how aligned we are in the importance of our shared mission," said Ryan Pandya, Perfect Day Co-Founder and CEO.
Falsetto commented further on the partnership.
"We are committed to sourcing healthier, environmentally-friendly ingredients, which is why we're so proud to have this partnership with Perfect Day in nougat and layered candy bars, as well as a partnership with Fairtrade America for our chocolate," she concluded.
To see the ways in which specialty food is changing the game, keep reading us here at Deli Market News.