Beyond Meat® transforms the summer cookout with its latest product launch. Available starting June 22, the Cookout Classic™—a limited edition burger 10-pack—will bring plant-based flair to the grilling season.
“With summer grilling season underway, we are pleased to launch Cookout Classic value packs nationwide at our most affordable price point to date, enabling more consumers to Eat What You Love™ while enjoying the nutritional and environmental benefits of plant-based meat,” said Ethan Brown, Founder and CEO. “This forward-looking pricing represents an important milestone along our journey to make Beyond Meat more accessible to all consumers.”
According to a press release, the Cookout Classic will be available at a majority of Walmart and Target stores nationwide and select retailers across the U.S. The pack will be available as long as supplies last.
The value pack was designed to normalize plant-based options at barbecues and summer gatherings. The burgers are made with simple, plant-based ingredients, meaning no GMOs, soy, or gluten, and are packaged in a fully recyclable cardboard carton.
Keep reading Deli Market News for the latest innovations set to hit the market.