Beyond Meat has practically become a household name these days as the brand continues to roll out aggressive expansion efforts. Most recently Beyond Meat honed in on the expansion of its frozen Beyond Breakfast Sausage® Patties, announcing that it will double the footprint of its distribution through partnerships with Kroger, Super Target, Walmart, Publix, and Harris Teeter by the end of September.
“Following the initial release of our Beyond Breakfast Sausage Patties at retailers earlier this year, we heard an enthusiastic and overwhelmingly positive response from consumers who asked for increased availability,” said Chuck Muth, Chief Growth Officer. “We’re thrilled to be able to make delicious and nutritious plant-based meat with no GMOs more available nationwide, giving our consumers another convenient option to Go Beyond® any time of day.”
As demand for plant-based meat continues to rise, this expansion complements the company’s expansive retail presence at approximately 26,000 retail outlets across the U.S. in which consumers have made their preference for Beyond Meat clear. The press release stated that according to the latest 4-week SPINS data ending August 9, 2020, Beyond Meat was one of the top-selling brands in all refrigerated plant-based meat.
Perfect for busy mornings, Beyond Breakfast Sausage Patties are a quick and convenient plant-based option that goes from frozen to finished in under five minutes. With flavor notes like sage and black pepper, Beyond Breakfast Sausage Patties are designed to taste like pork breakfast sausage patties, unlocking even more breakfast choices to power the consumer’s day.
Beyond Breakfast Sausage patties have:
Beyond Meat’s vision is to be a global protein company capable of serving consumers’ growing demand for delicious, nutritious, and sustainable protein. Recently, the findings from a clinical study using Beyond Meat’s plant-based products were published in The American Journal of Clinical Nutrition. In the study conducted at Stanford University, researchers evaluated the impact of replacing animal-based meat with plant-based meat over an 8-week period on cholesterol levels (including LDL), heart disease risk factors including TMAO levels, and body weight, and found improvement in key health metrics when participants replaced animal-based meat with plant-based meat. The results provide yet another data point in a growing field of research about how plant-based meat can help people live healthier lives, and Beyond Meat is committed to supporting further academic and scientific study into the impacts of plant-based meats on health.
This news follows an exciting year of growth for Beyond Meat, with products available at approximately 112,000 retail and foodservice outlets in 85 countries worldwide. Most recently, the company launched Beyond Meatballs™ at grocery stores nationwide, providing yet another convenient, delicious plant-based meat option for at-home cooking.
As the company continues to dominate the specialty sector, keep a tab open for Deli Market News.