Buckle up for the latest mash-up coming in the form of a three-way partnership at Dunkin'. Collaborating with Snoop Dogg and, by extension, his investment in Beyond Meat®, a lot is comin’ from Dunkin' this month, not the least of which are a new product and a national TV spot featuring the artist’s surprising of patrons when he popped up behind the counter back in November.
"When I got the chance to work at Dunkin' for the Beyond Sausage® Sandwich launch, I got to thinking about what other Beyond Meat sandwiches we could create. Being around my favorite glazed donuts got me inspired, so today we are dropping The Beyond D-O-Double G Sandwich at Dunkin' restaurants nationwide," Snoop announced. You can read a full interview featuring him on the Dunkin’ Blog here.
In addition to the new plant-based item, the Beyond Sausage Sandwich will continue to get much attention as Dunkin’ gets the ball rolling on the New Year. According to a press release, Snoop collaborated with Dunkin' on a limited-time only menu hack and an online pop-up shop, as well as appearing in the new national TV spot.
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All this will culminate into what Dunkin’ has deemed its Beyond Bash. Welcoming guests to enjoy a complimentary sample of the Beyond Sausage Sandwich on January 24 and January 25, visitors can enjoy firsthand the product that was inspired by Snoop Dogg's passion for plant-based protein and love of glazed donuts.
And that love and inspiration is what has extended into the two parties serving the exclusive, limited-time only spin on the Beyond Sausage Sandwich: The Beyond D-O-Double G Sandwich.
Available for one week only and featuring a Beyond Breakfast Sausage™ patty with egg and cheese, served on a sliced glazed donut, Dunkin’ said that guests can request the sweet and savory, Snoop-approved sandwich by ordering The Beyond D-O-Double G Sandwich at the front counter or drive-thru at participating Dunkin' shops nationwide from January 13 through January 19.
To find out more about the partnership, the new TV spot, the limited-time offerings of the online pop-up shop, and more, read the full release here. And for everything that has our industry a-buzz, keep checking in with Deli Market News.