Beyond Meat has expanded at such a clip that it can only be described as Herculean. Fitting then, that the plant-based innovator would team up with two Olympic athletes to promote its Beyond Sausage and Beyond Beef.
Olympic gold medalist Lindsey Vonn and Montreal Canadiens’ defender P.K. Subban partnered with Beyond Meat to highlight how they’re staying virtually connected with loved ones this holiday season. Hint: it involves some pretty mouthwatering recipes.
According to a press release, the duo created two delicious plant-based recipes that feature Beyond Sausage and Beyond Beef, which they’ll be cooking up over the holidays. Vonn made a plant-based chili, and Subban whipped up a sausage and peppers dish. Additionally, both Vonn and Subban will be offering holiday entertaining tips for plant-based meal options and providing insight into their health and wellness routines.
Home-made is the spice of life for the holidays. How will this partnership further drive consumers to choose Beyond Meat to fulfill their plant-based needs?