Packaging has become a key tool in driving sales, serving a purpose that, some would argue, is just as important as that of the actual product. Sweden-based BillerudKorsnäs is one company ensuring that packaging evolution remains in motion, recently introducing two new low grammages for its flagship cartonboard product: CrownBoard Prestige®. Made with the KM7 board machine, these new offerings will be of particular interest to the graphic industry.
“The low basis weights are a range extension that opens up new possibilities for the graphical industry,” says Anders Gathu, Marketing Manager. “Eye-catching and strong book covers that also endure more and last longer. Post cards and greeting cards with a surface that gives you vibrant colors and lifelike image reproduction. This is thanks to a smooth, fully coated and high-white surface. It is also well-suited for digital printing, an economic option for shorter print runs. Furthermore, the board is engineered to yield great results with printing techniques such as embossing, foil stamping, lamination, and effect varnish. This is cartonboard that invites designers to push limits.”
The new CrownBoard Prestige 170 and 200 gsm products combine an excellent printing surface with strength and shapeability. The technical properties include advanced coating technology and state-of-the-art online quality monitoring, a press release explained. Despite the low basis weights, it is a strong board made of 100 percent primary wood fibers built up in a 3-ply structure.
Choosing a light grammage can reduce packaging weight, and with CrownBoard Prestige, this can be done without compromising performance. Lightweighting saves cost and reduces environmental impact, using less raw material, reducing energy use, generating less waste, and reducing transport and warehousing requirements.
With the addition of 170 and 200 gsm, the CrownBoard Prestige range comprises ten grammages from 170 to 400 gsm. CrownBoard Prestige is developed to meet the needs of discerning brands for packaging premium consumer goods. It is chosen for its packaging performance, visual appeal, and sustainability credentials.
Will we soon see even more innovations from the packaging purveyor? Keep reading Deli Market News to find out.
