Progressive strides to combine good business with sustainability practices is what takes the cake in my book. As we look to those companies making waves with this industry standard in mind, Bimbo® Bakeries USA has partnered with international recycling leader TerraCycle® to make its bread, buns, bagels, and English muffin bags in the United States nationally recyclable.
“Because plastic bags, like those used in our packaging, are not recyclable today through household recycling streams, most end up in landfills. Expanding our partnership with TerraCycle enables consumers across the country to easily recycle our plastic bags from their own homes at no charge,” said Fred Penny, President, Bimbo Bakeries USA. “This was an important, immediate action for our company as we work toward our commitment of 100 percent sustainable packaging by 2025. As the first and only baking company to partner with TerraCycle, we have already recycled more than five million pounds of waste and look forward to enabling consumers to divert more millions of pounds of plastic from landfills.”
According to a press release, as an added incentive—for every pound of packaging waste sent to TerraCycle through the Bimbo Bakeries USA Bag Recycling Program, collectors earn points that can be used for charitable gifts or converted to cash and donated to non-profit organizations of their choice.
This new initiative from the baking behemoth is an excellent way to further align industry business models with the demands of the consumer today—all amazing reasons why Bimbo is primed for success and evolution.
“At TerraCycle, our mission has always been to eliminate waste, recycle the unrecyclable, and use our innovative business solutions to minimize human impact on the planet,” said TerraCycle CEO Tom Szaky. “It’s through lasting partnerships like the one we enjoy with Bimbo Bakeries USA that allow us to fulfill our objective and help preserve the environment for future generations.”
As suppliers continue to expand their efforts throughout the bakery industry, Deli Market News will be here to report.