Partnerships are always a plus in our industry, but they’re even more exciting when they bring a direct benefit to people in need. With one in eight Americans facing hunger and food insecurity, Walmart is supporting Feeding America® food banks through its Fight Hunger. Spark Change. campaign, and Bimbo Bakeries is joining in on the action.
“We are proud to be working with Walmart and Feeding America for our second year in support of the Fight Hunger. Spark Change. campaign,” said Jeff Hendrix, Vice President of Sales at Bimbo Bakeries USA. “Bimbo Bakeries USA recognizes the importance of ending hunger and is dedicated to giving back to the communities where we live and work, and we are thrilled to once again align with Walmart and Feeding America to support those goals.”
Joining in on Walmart’s plan to support all 200 Feeding America member food banks, Bimbo Bakeries USA will donate to Feeding America for each purchase of participating Bimbo Bakeries USA bread and breakfast products at Walmart from Sara Lee® and Nature’s Harvest® brands from now through May 8. As the company explained in a release, $1 helps secure at least 10 meals for local member food banks through Feeding America.
Bimbo Bakeries USA’s participation in this year’s campaign is an extension of its longstanding relationship with Feeding America. As a Feeding America Leadership Partner, Bimbo Bakeries USA donates approximately 20 million pounds of food annually to local food banks nationwide.
Cheers to these distinguished companies wielding their operational prowess for the benefit of those in need!
