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Bitchin’ Sauce CEO (and Mom of 5!), Starr Edwards, Launches 30-Day Bowl Challenge This June

Bitchin’ Sauce CEO (and Mom of 5!), Starr Edwards, Launches 30-Day Bowl Challenge This June


CARLSBAD, CA
Thursday, June 5th, 2025

If feeding your family and yourself feels like a juggling act most days, you’re not alone. But what if there was a way to simplify meals, feel more energized, and actually get excited about what’s on your plate? (Or in this case… your bowl!)

Introducing the 30-Day Bowl Challenge, launching June 1st–led by Starr Edwards, the chef, creative force, and busy Bitchin’ Sauce CEO who somehow manages it all with a bowl in one hand and a little helper on the kitchen counter.

Introducing the 30-Day Bowl Challenge, launching June 1st–led by Starr Edwards, the chef, creative force, and busy Bitchin’ Sauce CEO

For 30 days straight, Starr will be whipping up and sharing one vibrant, delicious, and totally doable bowl a day–each one loaded with clean, whole foods and topped with her cult-favorite Bitchin’ Sauce. And she wants you to join her!

What is the Bowl Challenge?

It’s simple: one healthy bowl a day for the month of June. Think savory grain bowls, sweet breakfast bowls, colorful lunch bowls piled high with veggies–meals that are quick to build, fun to customize, and will leave you feeling awesome from the inside out.

Follow along on Instagram (@bitchinsauce) where Starr will post daily bowl inspo, weekly grocery lists, and helpful tips to make bowl-building a breeze–whether you're cooking for one or feeding your whole crew.

Starr Edwards, Chief Executive Officer and Founder, Bitchin’ Sauce“When I’m eating well, I sleep better, I focus better, and I feel more present in everything I do,” says Starr in the recent release. “With five kids and a company to lead, I need healthy food that’s as energizing as it is easy. Bowls are my secret weapon!”

And with summer around the corner and the kids home more, mealtime can feel like an even bigger challenge. That’s why bowls are perfect: everyone picks what they love, builds their own combo, and tops it with Bitchin’ Sauce!

“It’s the one thing we all agree on,” Starr laughs. “From spicy Heat and smoky Chipotle to our lemony garlic Original, fresh Pesto, or the bold, warming spices of Bombay–there’s a sauce for everyone in the family!”

Why Join the Bowl Challenge?

  • It’s easy: just one bowl a day, made your way.
  • It’s healthy: filled with real, whole foods that keep you going.
  • It’s flexible: works for any meal of the day.
  • It’s energizing: a fun reset for you and your family.

The 30-Day Bowl Challenge isn’t about changing your whole routine–it’s just one good habit to add to your day. A simple, nourishing bowl made with love. And if you pair it with a glass of bubbly? Even better. Cheers to keeping it easy, tasty, and totally Bitchin’!

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