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Bitchin' Sauce Wins Gold and Bronze in Salsa, Dip Category of sofi™ Awards

Bitchin' Sauce Wins Gold and Bronze in Salsa, Dip Category of sofi™ Awards


CARLSBAD, CA
Monday, August 31st, 2020

As sofi awards winners continue to roll in, we here at Deli Market News are excited to announce that Bitchin’ Sauce’s This Dip is Nuts! has taken home two of the top three Specialty Food Association 2020 sofi™ Awards in this year’s Dips & Salsas category. This is a great accomplishment for the brand which has already won seven of the last nine awards offered in this category, as it competed against other renowned brands across the $158 billion industry.

Starr Edwards, Founder and Chief Executive Officer, Bitchin' Sauce (Photo credit: San Diego Business Journal)“We are honored that both our Roasted Green Chile & Pepita and our Spinach Artichoke flavors have been awarded Gold and Bronze respectively in this year's sofi Awards,” said Starr Edwards, Founder and CEO. “The sofis are an industry standard of total Bitchin'ness, and we’re very grateful to add two more to our collection.”

This year, the Roasted Green Chile & Pepita took the gold award, while its sister flavor from the organic This Dip is Nuts! Lineup, Spinach Artichoke, received the bronze award. According to a press release, the two dips were of the 148 winners chosen out of the almost 2,000 entries across the awards’ 39 categories—adding to the magnitude of the win.

Bitchin’ Sauce’s This Dip is Nuts! has taken home two of the top three Specialty Food Association 2020 sofi™ Awards in this year’s Dips & Salsas category

Each product that enters the competition is judged on taste, flavor, appearance, texture, and aroma. Judges also look at ingredient quality and innovation of the products while they are choosing winners. All of the tastings are blind, ensuring that each offering is selected without bias. This year’s judging took place at the Rutgers Food Innovation Center and followed strict safety standards due to the global pandemic.

Bill Lynch, Interim President, Specialty Food Association“It’s a privilege to continue the sofi Award tradition of recognizing extraordinary products and the people behind them,” said SFA Interim President Bill Lynch. “Having great news to celebrate, like the sofi Awards, is revitalizing for all of us in this pandemic year. The sofi finalists represent our dynamic industry—exciting consumers and expanding retail offerings around the world.”

We congratulate Bitchin’ Sauce on its deserved win, and continue to look forward to what the future holds for the brand. While more winners are being announced, be sure to keep reading Deli Market News for the latest updates.

Bitchin' Sauce
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