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Piller's Black Kassel - Snack like Royalty with Black Kassel Salami Whips
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Black Kassel's Dave Brandow Reveals Details on Salami Whips, Chips, and Combo Packs


SAN FRANCISCO, CA
Tuesday, February 5th, 2019

Convenience is king in retail it seems, and even storied brands like Piller’s Fine Foods are having to take snacking seriously. Thankfully, the company isn’t just reacting—it’s anticipating trends with its Black Kassel brand.

I recently spoke to Dave Brandow, Director of International Sales for Piller’s Black Kassel, to learn about the ways in which the Black Kassel brand is pairing authentic Germanic sausage-making techniques with on-trend, convenient, and forward-thinking formats.

Dave Brandow, Director of International Sales, Piller's Black Kassel“Our Black Kassel items are very traditional products from Central Europe, accentuating traditional methods of producing salami, dry cured salami, and we adhere to that Old World classic craftsmanship, legendary taste,” Brandow tells me. “But what we’re doing now, we’re breaking those traditional salamis into consumer-friendly, easy-to-use packaging formats.”

Piller's Black Kassel is pairing authentic Germanic sausage-making techniques with on-trend, convenient, and forward-thinking formats

With the company’s line of convenient Salami Whips and Salami Chips, Piller’s Black Kassel is offering shelf-stable, ready-to-go salami snacks geared toward today’s on-the-go consumer.

“[They’re] backpack-ready,” Brandow says. “You’re ready to go and find your new adventure.”

Black Kassel's consumer-friendly, easy-to-use packaging formats

To learn more, watch our brief video interview above.

And stay tuned to Deli Market News for the latest in our series of Shop Talk videos straight from the Winter Fancy Food Show floor.

Piller's Black Kassel


BelGioioso Cheese - Fresh Mozzarella Burrata Stracciatella - The Heart of BurrataNorseland - Garcia Baquero - Authentic Tapas Exclusively from SpainFrico CheesesPiller's Black Kassel - Snack like Royalty with Black Kassel Salami WhipsCountry Fresh - The Fresh Food Group

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In This Story


The founders of Piller’s Black Kassel have been making dry-aged meat products in North America for over 60 years. The Black Kassel recipes and traditions were passed down from father to son over...