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Borden Dairy Heats Up the Dairy Section With New Creamy Salsa

Borden Dairy Heats Up the Dairy Section With New Creamy Salsa

Monday, November 23rd, 2020

Dairy innovator Borden Dairy is rocking the refrigerated case with its latest product drop. The company is expanding its portfolio with the launch of its Borden Creamy Salsa. Combining the fresh flavor of salsa with real light sour cream, the new product is the perfect dip for taco Tuesday, salsa Saturday, game day Sunday, or any get-together.

“Borden Creamy Salsa is a truly unique product offering, with no other salsa/sour cream combination currently offered on a wide scale,” said National Sales and Marketing Director Mike Arsenault. “With Borden Creamy Salsa, you get a fresh, delicious, one-of-a-kind snack your family will love along with the trusted name of Borden."

Borden Dairy broke into the pre-made dips category with its creamy salsa launch

Pre-made dips are one of the fastest-growing food product categories, and consumers prefer quality dipping sauces made with fresh ingredients to complement their snacks and meals, noted the press release. By mixing fresh sour cream with authentic salsa flavors, Borden has created a whole new type of salsa experience.

The new Borden Creamy Salsa is available in three delicious flavors. Fire Roasted Creamy Salsa has just the right touch of smoky taste, Hot Creamy Salsa has the perfect balance of pepper and spice, and Mild Creamy Salsa has a delicious, authentic flavor that makes it the perfect topping for all sorts of dishes, from tacos to meatloaf. All of the Borden Creamy Salsas flavors will come in 12 oz containers at a suggested retail price of $2.99–$3.49.

What will the industry roll out next? Deli Market News will keep our eyes on the newswire.

Borden Dairy