Boursin® Cheese Spread is a staple in my house, and for good reason. Whether found on a delicious cheese board or generously stirred into some creamy mashed potatoes, it is an offering I refuse to live without. Now, the cheese brand is making this amazing product accessible to even more consumers, as Boursin® has expanded its product line with the launch of Boursin Dairy-Free Cheese Spread Alternative Garlic & Herbs.
"As the demand for dairy-free alternatives continues to rise, we are proud to be one of the first traditional cheese brands creating plant-based alternatives of our much-loved products," said Matt Barlow, Brand Director. "Now more than ever, plant-based food is booming, and we're so excited to share this new innovation, making it easier for consumers with a wide range of dietary considerations to enjoy Boursin in a dairy-free version."
The new plant-based offering is designed to help fulfill the need for great-tasting gourmet cheese alternatives, according to a press release. The unique and creamy, spreadable product embodies the signature taste of the original dairy Boursin Garlic & Fine Herbs, bringing the delicious blend of delicate garlic, fragrant parsley, and mild chives in a completely dairy-free variety.
This delicious new innovation was created with the knowledge and expertise of the international plant-based food brand, Follow Your Heart, to meet flexitarian food trends and other evolving consumer demands. By diving into the plant-based sector, Boursin is aiding Bel in its mission to become a key player in the healthy snack market.
Boursin Dairy-Free initially debuted on Amazon Fresh in October 2020 and is now available in the deli section of major retailers nationwide including Albertsons Acme & East, HEB, Hy-Vee, Kroger, and Sprouts.
Enticing new products like this one will continue to arise in the dairy, deli, and specialty sectors, so keep an eye out for Deli Market News as we report.
