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Boursin® Cheese Launches Newest Flavor Rosemary & Black Garlic; Ridhi Barber Comments

Boursin® Cheese Launches Newest Flavor Rosemary & Black Garlic; Ridhi Barber Comments


CHICAGO, IL
Thursday, May 16th, 2024

Boursin® Cheese is here to spice things up with the release of its limited-edition flavor: Rosemary & Black Garlic. The flavor is sure to add a fun kick to the palates of cheese lovers.

Ridhi Barber, Brand Director, Boursin® Cheese“Along with quality taste and texture, trending flavors and consumer demand are always top-of-mind when we bring forward a new flavor innovation and Rosemary & Black Garlic was no different,” said Ridhi Barber, Brand Director. “We’re excited to see how consumers use this unique flavor profile at home alongside the rest of our delicious gourmet cheeses.”

Following extensive consumer research, Boursin found significant demand for black garlic flavored options. In fact, 59 percent of consumers say they would buy black garlic as an incremental purchase, which is why Boursin said it is thrilled to launch this flavor that’s mixed with the sharp and earthy rosemary herb to satisfy consumers’ cravings.

Boursin® Cheese is here to spice things up with the release of its limited-edition flavor: Rosemary & Black GarlicBoursin Rosemary & Black Garlic is a unique variant of the fan-favorite cheese with a new addition of umami flavor, differentiating itself against the rest of the company’s portfolio, according to a press release from the company.

Rosemary & Black Garlic offers a simple solution for your shoppers who are home chefs and hosts to elevate their everyday meals and charcuterie boards in an easy yet delicious way. According to IRI data, interest in black garlic continues to grow among consumers—with 30 percent of restaurants featuring the flavor on their menus. 

Boursin Rosemary & Black Garlic is available to retailers nationwide.

For more from the press release, click here.

Stay tuned to Deli Market News for more on the latest happenings on limited-edition releases.

Boursin® Cheese
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