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Brave Good Kind Partners With Walmart to Expand Distribution; Prabal Chaudhri Shares

Brave Good Kind Partners With Walmart to Expand Distribution; Prabal Chaudhri Shares


BOSTON, MA
Wednesday, April 13th, 2022

Last month, we reported that snack maker K2 Ventures and its Brave Good Kind (BGK) brand had launched at Sprouts Farmers Market stores. Now the brand is expanding its distribution footprint once again by teaming up with Walmart. BGK’s Tender Chicken Bites will soon be on shelves across 250 Walmart locations.

Prabal Chaudhri, President and Founder, K2 Ventures“We’re ecstatic to introduce Brave Good Kind Tender Chicken Bites to Walmart shoppers,” said Prabal Chaudhri, President and Founder of K2 Ventures. “Walmart’s core values of service to customers, respect, integrity, and excellence perfectly align with Brave Good Kind’s uplifting vision to responsibly nourish the world with sustained positive energy. Through this partnership, we’re excited to offer a better snacking experience to consumers. From parents yearning for better-for-you, delicious snacks for their children to working professionals who want a filling mid-day snack, and everyone in between, these are perfect bites of positivity that provide clean and sustained energy without spikes, dips, or crashes.”

BGK Tender Chicken Bites are available in three different flavors and made with real, nourishing ingredients such as antibiotic-free chicken and spices, and are all-natural, gluten-free, and contain no MSG or added nitrates. According to a press release, millennial consumers are driving the rise in popularity of protein snacks and expect better from the products they choose to purchase. The group comprises nearly 20 percent of the Walmart customer base, the press release noted.

Brave Good Kind has teamed up with Walmart to expand the distribution of its Tender Chicken Bites, which will now be available at 250 of the grocer's stores

“After nearly a year of research, we recognized an unmet need for a jerky that is tender and easy to eat, particularly for women who felt left out by the existing brands in the category that skew masculine with tough, beefy, and chewy jerkies,” said Chaudhri. “Brave Good Kind was born to address this unmet need. Not only did we create the most tender jerky available, we’re also the only brand that is focused on using chicken, which is a leaner and environmentally more sustainable protein than beef.”

At Walmart, the BGK Tender Chicken Bites will be available in two flavors: Original and Hot Honey, and are also available for purchase on Amazon, the Brave Good Kind website, and other regional retailers.

As we continue to watch the growth of this brand, keep coming back to Deli Market News.

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