Target-owned Shipt has quickly become a formidable competitor in the grocery delivery sector. This category prowess will prove extremely valuable to Butterball this Thanksgiving as the two have partnered up to bring premium turkey to time-crunched consumers. A Shipt survey recently revealed that one out of every four Americans expects to plan and prepare their first holiday meal this Thanksgiving, with 60 percent also indicating that COVID had shifted their holiday plans. With this in mind, Butterball and Shipt are aiming to bring a superior option to their consumers.
"Thanksgiving may look a little different this year, from planning all the way through preparation and gathering for the meal. We know consumers are looking to reduce the amount of time spent in the store and the number of stores they visit, and our partnership with Shipt will help make it simple for hosts to get their turkey, ingredients, and sides delivered right to their doorstep," said Rebecca Welch, Senior Brand Manager at Butterball.
According to a press release, the study also indicated that now, more than ever, consumers are looking for contactless shopping options, with 83 percent of survey respondents indicating it's important to them this season.
Through this alliance, Shipt customers can purchase Butterball turkeys at more than 100 national, regional, and local retailers across the country. The company's app gives customers the ability to add personal requests for their shoppers, including asking for just the right size of turkey. Additionally, Shipt is providing the shoppers with information about how to access the Turkey Talk-Line so they are ready to help customers.
"At Shipt, we are all about making people's lives easier, so when we learned just how many Americans might need a little extra help this Thanksgiving, we knew we were uniquely positioned to do something about it," said Kelly Caruso, Shipt CEO. "So we reached out to our friends at Butterball, the true experts in Thanksgiving prep, to see how we could come together and give people an easy shopping experience, some great advice, and a whole lot more peace of mind."
Shipt will also be keeping the holiday spirit alive by donating $50,000 to Feeding America® to help provide 500,000 meals to families in need this holiday through the organization's network of food banks.
As more festive partnerships come to fruition, stick with us at Deli Market News.