Campbell Soup Company has announced Jill Pratt as Senior Vice President, Chief Marketing Officer of its Meals and Beverages division. Partnering with the Category and Sales teams, Pratt will lead the U.S. Consumer Experience team for Campbell’s Meals and Beverages division.
Pratt served as the first global Chief Marketing Officer of McCormick & Company, which she joined in 2008, and held roles of increasing responsibility in brand marketing and general management. During that time, Pratt also served as Vice President and General Manager of Zatarain’s and supported the integration of French’s and Frank’s RedHot sauce, McCormick’s largest acquisition. Pratt joins Campbell now from Heatonist, a company that partners with hot sauce makers to bring new flavors to market.
“With our portfolio of iconic and distinctive brands, Campbell’s Meals & Beverages division is transforming our categories to accelerate growth with our retail customers,” said Mick Beekhuizen, Executive Vice President and President, Meals and Beverages. “Our Consumer Experience team plays a significant role in elevating our brands by engaging existing shoppers and attracting the next generation of consumers. I’m confident Jill’s leadership will take our marketing to the next level.”
Pratt earned her Bachelor of Science degree in Commerce, with a concentration in Accounting, from the University of Virginia, and graduated with distinction from Harvard Business School, a press release explained.
With deep experience in consumer packaged goods, this new executive leader will no doubt elevate the business.
Cheers to Jill Pratt, from Deli Market News!
