To advance innovation and further contribute to Asia’s vibrant food ecosystem, Cargill is bolstering the capabilities of its Singapore Innovation Center, supported by the Singapore Economic Development Board (EDB) and Enterprise Singapore.
“Within the region and globally, Singapore has an undisputed reputation as a leading food innovation hub, thanks to the abundance of talent, advanced technologies and supportive regulatory policies,” says Florian Schattenmann, Cargill’s Chief Technology Officer and Vice President of R&D and Innovation. “We are confident that these updates to our Singapore Innovation Center will expand and strengthen our suite of innovation capabilities and enable Singapore, Cargill and our customers to remain at the forefront of food innovation. Together, we will connect the regional food ecosystem, creating the high quality and novel foods and beverages which Asian consumers want to enjoy.”
Expected to be completed by early 2025, the enhancements will enable Cargill to better collaborate with its food manufacturing, foodservice and retail customers in Singapore and across the region to develop innovative foods that meet Asian consumer trends. By establishing and augmenting new and existing innovation capabilities, as well as strengthening external innovation with customers, suppliers and other partners, the transition of the center will also provide opportunities for customers to grow and expand, be it locally, regionally or globally, by leveraging Cargill’s extensive network and regional strength.
According to Cargill’s 2024 proprietary APAC TrendTracker study, health and wellness are top of mind for Asian consumers when making diet and lifestyle choices. At the same time, consumers also enjoy indulging in food and beverages while seeking guilt-free pleasures, novelty and elevated sensory experiences. Last but not least, the rise of the middle-class across Asia with consumers enjoying greater spending power while also wanting more convenience in their busier lives is driving strong growth in the foodservice and HORECA (Hotel, Restaurant, Café/Catering) sectors as dining out, takeaways and food deliveries become increasingly popular.
To meet the booming demand in foodservice and for indulgent products in the categories of bakery, chocolate confectionery, ice-cream and café-style beverages, especially in Asia which is home to 60 percent of the global population and fastest-growing middle class, Cargill’s upgraded innovation center in Singapore will include new capabilities such as:
In addition to Singapore, Cargill operates three other Innovation Centers in Asia, namely in Shanghai, Beijing, and Gurgaon, a press release stated. To learn more, click here.