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Carr Valley Cheese's Elle Fearing Discusses Mother's Day Merchandising

Carr Valley Cheese's Elle Fearing Discusses Mother's Day Merchandising


LA VALLE, WI
Wednesday, May 8th, 2024

Cheese is my love language. I learned it from my mom, who believes Cheddar should be its own food group. That’s why cheese will be at the center of our plates when celebrating Mother’s Day this weekend. Carr Valley Cheese had some tips to share about how we can shine a spotlight on the category.

Elle (Fearing) Williams, Director of Sales and Brand Development, Carr Valley Cheese Company“For this special occasion, we recommend our unique 'comfort cheeses.' These cheeses, such as our Cheddar and Fontina, are not just delicious but also versatile,” Elle Fearing, Director of Sales and Brand Development, told me. “They can be used in a Cook family Cheesy Potatoes recipe, a dish that was developed by Sid's mother, Merna. The art of cheesemaking is a cherished tradition in Merna's family, making Mother's Day an ideal time to celebrate the legacy and history within the Carr Valley story. These cheeses are not just ingredients; they are a part of a shared experience, a way to create lasting memories with family, and a way to treat your mom!”

One surefire way to land specialty cheeses in shopping carts this Mother’s Day is through strategic cross-merchandising throughout the store.

Carr Valley Cheese has some tips to share about how we can shine a spotlight on the cheese category for Mother's Day (Photo credit: Dairy Farmers of Wisconsin)“We continue to see cross-promotion as a great merchandising strategy. Consumers want ease—whether you can provide an easy application (or recipe in our case!) or demo out some items together, it’s a quick way for customers to achieve the experience they want to offer their loved ones,” Elle continued. “Think Bread Cheese with honey butter, or a new favorite quick bite of ours: salt and vinegar chips, Penta Crème, and green olives. The perfect, quick Dirty Martini!”

That is one combo I will definitely be adding to my arsenal!

The Carr Valley team is looking to strategize with retailers on how to best promote the cheese category for Mother’s Day and beyond. The company will be attending IDDBA and the Summer Fancy Food Show next month—a perfect time to discuss merchandising strategies and more.

Stick with Deli Market News as we continue to report.

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