A secret is spilling to consumers for a limited time, gaining attention and creating cross-merchandising opportunities. Chobani’s yogurt prowess is blending with Fly By Jing, a modern Chinese food brand that has fueled the popularity of chili crisp, in a partnership to create a secret sauce recipe.
Available exclusively through the month of May at the Chobani Café in New York City, New York, and Suá Superette in Los Angeles, California, limited-time menu offerings include:
Marrying tangy Greek Yogurt and sizzling Sichuan Chili Crisp, the sauce combines the authentic and all-natural Mediterranean and Sichuan flavors of the brands to inspire new ways to dip, drizzle, and dunk, according to a press release.
Once consumers are hooked they’ll want to bring the sauce home. Retailers can help out by displaying the necessary Chobani® Whole Milk Greek Yogurt, Fly By Jing Sichuan Chili Crisp, mayo, kosher salt, fresh-cracked black pepper, and lemon juice, along with the full recipe, which can be found here.
As we continue to report on key partnerships, trends, and how they combine, keep an eye out for Deli Market News.
