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Chobani and Fly By Jing Partner to Hook Consumers on Secret Sauce

Chobani and Fly By Jing Partner to Hook Consumers on Secret Sauce


LOS ANGELES, CA & NEW YORK CITY, NY
Wednesday, May 22nd, 2024

A secret is spilling to consumers for a limited time, gaining attention and creating cross-merchandising opportunities. Chobani’s yogurt prowess is blending with Fly By Jing, a modern Chinese food brand that has fueled the popularity of chili crisp, in a partnership to create a secret sauce recipe.

Available exclusively through the month of May at the Chobani Café in New York City, New York, and Suá Superette in Los Angeles, California, limited-time menu offerings include:

  • Chobani Café’s Secret Sauce Sammy with grilled chicken, roasted tomato spread, mozzarella with Secret Sauce
  • Suá Superette’s Crispy Chongqing Chicken Tenders with Secret Sauce

Chobani’s yogurt prowess is blending with Fly By Jing, a modern Chinese food brand that has fueled the popularity of chili crisp, in a partnership to create a secret sauce recipeMarrying tangy Greek Yogurt and sizzling Sichuan Chili Crisp, the sauce combines the authentic and all-natural Mediterranean and Sichuan flavors of the brands to inspire new ways to dip, drizzle, and dunk, according to a press release.

Once consumers are hooked they’ll want to bring the sauce home. Retailers can help out by displaying the necessary Chobani® Whole Milk Greek Yogurt, Fly By Jing Sichuan Chili Crisp, mayo, kosher salt, fresh-cracked black pepper, and lemon juice, along with the full recipe, which can be found here.

As we continue to report on key partnerships, trends, and how they combine, keep an eye out for Deli Market News.

ChobaniFly By Jing