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Conagra Brands' Duncan Hines Launches New Line of EPIC Baking Kits

Conagra Brands' Duncan Hines Launches New Line of EPIC Baking Kits

Monday, January 11th, 2021

Following a year like 2020, shoppers everywhere could use a little bit of excitement to spice up their lives, which is why Duncan Hines, a Conagra Brands brand, has announced a new line of baking kits. The EPIC Baking Kits offer a collection of colorful, fun, over-the-top recipes to make at home that will satisfy any sweet tooth.

Erin Tamm, Duncan Hines Senior Brand Manager, Conagra Brands"People are discovering the joy of baking like never before. Duncan Hines is excited to provide a fun, new platform of offerings inspired by the amazing sweet treats we see on social media and in our favorite bakeries," said Erin Tamm, Duncan Hines Senior Brand Manager. "Our new EPIC Baking Kits are over-the-top delicious, social media worthy, and fun to make with just four easy steps!"

The new EPIC Baking Kits come in five flavors which include: Fruity PEBBLES™ Cake Kit, Salted Caramel Brownie Kit, S'mores Brownie Kit, Cookies & Cream Cookie Kit, and Cookie Dough Cookie Kit. According to a release from the company, each of the desserts are easy to make and include only four steps to cut out the stress of baking and amplify the fun, making them the perfect option for families.

Duncan Hines announced that it will be launching its new EPIC Baking Kits to offer a collection of colorful, fun, over-the-top recipes to its customers

The Fruity PEBBLES Cake Kit comes as part of the celebration of the 50th birthday of the iconic Fruity PEBBLES brand which will happen later this year. Bringing together the vibrant colors and fruity flavors of the cereal with the delicious cake kit, the new offering will have everyone reminiscing about Saturday morning cartoons with each bite.

Leah Broeders, Head of Licensing, Post Consumer Brands"The Duncan Hines Fruity PEBBLES Cake Kit is a fun, exciting new creation that couldn't have happened at a better time. After all, everyone must have cake on their birthday!" said Leah Broeders, Head of Licensing at Post Consumer Brands. "We hope PEBBLES cereal fans will pick up the new kit and get inspired to bake up a fun and imaginative Fruity PEBBLES cake this year."

The EPIC Baking Kits will be available in the baking section of retailers nationwide and at select online retailers in March 2021. They retail for an SRP of $5.49 per box.

What new products will Duncan Hines have in store for the baking world next? I, for one, can't wait to find out, and shoppers everywhere likely feel the same.

Conagra BrandsDuncan Hines