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Conagra's Gardein Brand Kicks Off Plant-Based Double Take Challenge On National Look Alike Day

Conagra's Gardein Brand Kicks Off Plant-Based Double Take Challenge On National Look Alike Day


CHICAGO, IL
Tuesday, April 20th, 2021

Sometimes plant-based products are convincing enough to make even the most devoted meat eaters do a double take. In celebration of National Look Alike Day, Conagra's Gardein brand is challenging consumers to turn their favorite meaty meals meatless. The Potash Twins, best known as the Food Network's Takeout Twins, have partnered with Gardein to ask budding chefs to swap out the meat in their favorite dishes. Ten lucky winners will join the brothers for a seat at a virtual cooking class and dinner.

Jill Dexter, Vice President and General Manager, Conagra Brands"We're excited to partner with the best lookalike chefs around, Adeev and Ezra Potash on National Look Alike Day," said Jill Dexter, Vice President and General Manager at Conagra Brands. "We hope the Takeout Twins' recipes serve as inspiration for others to make their favorite meals meatless with Gardein."

For inspiration, the twins created a collection of four plant-based recipes, modeling their creations off of popular restaurant recipes, a press release noted.

Conagra's Gardein brand is challenging consumers to turn their favorite meaty meals meatless by partnering with Adeev and Ezra Potash

Their new dishes include:

  • Chick'n Parm Bites with Gardein Crispy Golden Chick'n Nuggets
  • Chips and Guac "Egg Rolls" with Gardein Beefless Tips and Street Corn Salsa
  • Plant-based Butter Chick'n Salad Sandwich with Gardein Plant-based Chick'n Strips
  • Fishless Fish and Chips Burrito with Gardein Fishless Filets and Creamy Pea Puree and Tartar Sauce

Between now and May 20, consumers can enter for a chance to win the Plant-Based Double Take Challenge. Creations can be submitted here or by posting a photo and tagging @Gardein, including the hashtag #GardeinSweepstakes to enter on Instagram or Twitter.

By partnering with the Food Network's Takeout Twins, Gardein is aiming to inspire budding chef consumers to cook more plant-based

"As vegetarians growing up, we are very familiar with a plant-based lifestyle and are thrilled to be partnering with Gardein to show people how tasty it can be. As we do in our own series, we are excited to show people how easy it is to recreate your favorite dishes at home," said the Potash Twins.

Looking to make shoppers do a double take while browsing the plant-based set? Be sure to utilize these unique recipes in your merchandising strategies to capture higher sales across the store.

Conagra Brands
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