CUB^® Unveils New Flagship Store in Burnsville, Minn., Introducing All-New “Shop Happy” Platform and Expanded Offerings Across Grocery, Health & Beauty, and Deli; Andre Persaud Comments

CUB and CUB Wine & Spirits are proud to announce the grand opening of their newest store at 6 a.m. on Thursday, May 15, at 1750 County Road 42 in Burnsville, Minnesota. This marks a homecoming for Cub, reestablishing its presence in the Burnsville neighborhood with a reimagined shopping experience after the original store closed in 2024.

“This store represents more than a rebuild—it’s a bold step forward in Cub’s future, and we couldn’t be more thrilled to have that step take place in Burnsville,” said Andre Persaud, President and CEO of UNFI Retail / Cub, in a recent press release. “Beyond opening the store’s doors, we’re also proud to launch our new brand platform, Shop Happy. From our fresh new look and feel to the way we talk about joy and simplicity, our new platform and store design are part of the way Cub is repositioning for the next generation of grocery. You’ll see this new vision come to life all summer across our stores—but we’re excited to kick that off right here!”

Rooted in Cub’s Minnesota heritage, Shop Happy is a creative platform that celebrates small joys—like discovering a fresh and local find, getting a great deal, or being greeted with a warm smile. It reflects Cub’s evolving commitment to freshness, friendliness, and community pride—delivered simply and consistently.

Expanded Experience at Burnsville Cub

The Burnsville location is designed to offer customers an elevated shopping experience, with upgraded services and expanded departments, including:

• A bold new store façade and shopper-friendly layout
• Enhanced produce section with a broader organic assortment
• A modernized deli experience including more grab-and-go meals, hot foods, and a relaunch in partnership with Dietz & Watson, featuring:
  • More than 60 curated items, including bulk meats, grab-and-go, shelf-stable condiments, and exclusive charcuterie items
  • Clean-label, antibiotic-free, and artisan deli selections
• A new sushi station prepared in-house
• Expanded floral section, bakery (with custom cake decorating), seafood, meat, Kitchen Shop, and Vitamin Shop departments
• LED video monitors throughout the store
• Drive-thru online order pickup lane to support Cub’s growing e-commerce business

Relaunch of Health & Beauty

The Burnsville location will also enhance Cub’s focus on wellness with an all-new pharmacy featuring drive-thru and walk-up options as well as a revamped Health & Beauty department designed to engage wellness-driven shoppers and meet modern expectations. A refreshed product assortment features the latest trending brands in clean beauty and wellness supplements.

A New Cub Wine & Spirits Experience

The new Cub Wine & Spirits is more than four times the size of the previous location and deliver a significantly upgraded experience:

• Vastly expanded selection of beer, high-end wines, and premium spirits
• A new tasting bar for sampling, education, and event programming
• Interactive displays and enhanced merchandising to support discovery and inspiration