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Cypress Grove's Fog Lights Nabs New Product sofi­™ Award; Janne Rasmussen Comments

Cypress Grove's Fog Lights Nabs New Product sofi­™ Award; Janne Rasmussen Comments


MCKINLEYVILLE, CA
Wednesday, June 2nd, 2021

If you're an avid reader of Deli Market News, then you already know that The Specialty Food Association (SFA) recently announced the winners of the 2021 sofi Awards, spotlighting several leading brands across the sector. Among the brands recognized is Cypress Grove's Fog Lights brand.

Janne Rasmussen, Marketing Manager, Cypress Grove"Fog Lights, our newest addition to the Humboldt Fog family of cheeses, was launched last summer in response to a rapidly changing market—we heard our customers' need for retail-ready, grab and go cheeses, and we rallied our teams to develop and launch Fog Lights in just a few short months, an effort that bonded us as a team and proved we can do anything we set our minds to” said Marketing Manager Janne Rasmussen, who leads new product development and innovation for the company. “We were able to flip the lights on quickly by capitalizing on some of the innovation already achieved during our Little Giant product trials, which was still in development at the time, and apply them to Fog Lights. We're encouraged by the recognition for Fog Lights and look forward to continued innovation!"

At this year's sofi Awards, 130 specialty food products were presented with the industry's coveted Gold, Silver, and New Product Awards across 49 different food categories. Fog Lights was honored with the New Product sofi Award in the Cheese, Non-Cow Milk/Mixed Milk category, according to a press release.

This year, Cypress Grove's Fog Lights brand was recognized with a sofi™ Award

Launched last summer in response evolving consumer needs, Fog Lights offers a fresh, tangy, and earthy taste packed in a dense and fudgy 6 oz goat cheese. Fog Lights is available as a grab-n-go whole wheel at select retailers and online.

Congratulations to the company on receiving this honorable recognition! As more brand's lead the way in the dairy, deli, and specialty sectors, Deli Market News will continue to report.

Fog Lights
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