Enough cannot be said about the importance of visual appeal on the shelf. An attractive brand has the power to inspire impulse buys that turn into repeat purchases. Danish Creamery and its parent company, Challenge Dairy Products, are aiming to draw shoppers in with newly launched packaging for its line of slow-churned, small-batch artisanal butter. Now hitting shelves, the packaging highlights the premium qualities of its butter in a fun, current, and colorful style.
"We are thrilled to introduce a look for Danish Creamery that conveys the distinctiveness of the butter inside the box," said President of Challenge Dairy Products Michael Burdeny. "We put extra time and care into making Danish Creamery butter extra delicious and wanted our new packaging to reflect that premium quality."
Danish Creamery is evolving its brand while staying true to the traditions its heritage demands, a press release stated. This Danish-inspired butter is a testament to the extra time and care put into each step of the process. The European Style Butters boast an 85 percent butterfat, which results in a creamy, luxurious butter that helps chefs and home cooks alike produce flakier crusts, fluffier cakes, and richer sauces.
Danish Creamery Butter is available in three varieties: Premium Butter in a 1 lb box, European Style Unsalted Butter in a half lb box, and Sea Salted European Style in a half lb box. Danish Creamery Butter can be found at Harris Teeter, Lowes, Bashas, Gelson's, and select Walmart stores, and will soon be available at Albertsons nationwide.
Stay tuned as we continue to keep our eye on this dairy sector player.