As it seeks to take another slice of the plant-based pie, daring, the makers of plant-based chicken, recently closed an $8 million Series A funding round. This round of funding will support daring’s mission to remove chicken from the food system and will propel the brand’s unprecedented growth through marketing, innovation, and staffing.
“At daring, we’ve been able to create the cleanest plant-based chicken on the market that gets as close as possible to the taste and texture of the real thing,” said daring’s CEO and Co-Founder, Ross Mackay. “We are excited to have attracted a group of investors that have been involved in building monumental consumer businesses, and we will leverage this investment to continue our growth in an ever-changing, competitive landscape. This gets us a huge step closer to mitigating the negative impact of the poultry industry on the planet and human health.”
Alongside this investment round, the company is launching a brand new product: Breaded daring Pieces. Free of GMOs and gluten, daring’s Breaded pieces join the existing line of high protein Original, Cajun, and Lemon & Herb flavors made from 100 percent plant-based ingredients.
The funding round was led by Maveron, a prominent venture capital firm that invests in early-stage consumer brands, a press release explained.
Additional investors include GoodFriends, Stray Dog Capital, and Palm Tree Crew Investments. Private investors include Mike Smith, the CFO of Stitch Fix, and Brian Swette, the former Chair of Burger King.
“We are always looking to partner with entrepreneurs that are building the next generation in consumer products. daring’s Co-Founders have a massive mission, and the product exceeded our expectations in every capacity—taste, texture, and clean ingredients,” stated Dan Levitan, Managing Partner and Co-Founder of Maveron. “We are in the early innings of the plant-based movement. The next wave of plant-based alternatives need to be significantly less processed with a cleaner ingredient profile to win the hearts, minds, and stomachs of consumers. We are confident that daring will emerge as a leader in the space.”
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